Why was Facebook sued? Why were news outlets flooded with information on the negative effects of social media? And why is social media not great for personal reasons, but excellent for business?

Let’s talk about Facebook first, because this is the biggest social media platform right now among all ages. If you are trying to start a business or wanting for your business to get popular, a Facebook business page is a great way to go, really easy to set it up and enjoys a lot of access. The second reason would be that there are over 2.13 billion users on Facebook right now, and each year the number of users increases by 14 percent, so it’s really easy to get your name out there. Last but not least, I think that the most important reason is that if you want to know what people want from you, in other words, “Humanize your company,” a Facebook business page gets the job done perfectly.

We’ve talked about the most popular social media, now let’s talk about Instagram, one of the most popular social media among young people. Why is Instagram not great for personal use but solid for business? If you are a high schooler, the chances of you using Instagram is very high, but it’s also dangerous. There are child predators on Instagram, among other sketchy individuals, and it can be a terribly volatile and unregulated space. The business for Instagram is the opposite. Many clothing brands are using Instagram well, posting pictures of new items, sales, how to shop, the hottest deals.

What began as a social network is now becoming a business platform. And it’s working.